The Almansa Wine Route reaches the end of 2025 with a very positive balance after a year marked by participation in tourism fairs, national and international promotional activities, professional visits and significant institutional support. The renewal of its Board of Directors, its active presence at key events and the growing interest in wine tourism experiences in the region reflect solid progress towards the professionalisation and expansion of the Route as a leading tourist destination.
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Participation in FITUR 2025
The year began with the Almansa Wine Route’s presence at FITUR 2025, one of the world’s most important tourism fairs. The Route presented its wine tourism, gastronomic and cultural offerings, highlighting the richness of the territory, its wineries, accommodation, restaurants and natural resources. This participation helped to reinforce the visibility of the Route, establish links with tour operators and attract the attention of inland tourism professionals.
Promotion at FINE 2025, International Wine Tourism Fair
In March, the Almansa Wine Route once again participated in FINE 2025 in Valladolid, consolidating its presence at one of the most important trade fairs in the sector. From the stand of its partner agency, the Wine Route presented its offerings to professionals from more than 25 countries, establishing strategic contacts and showcasing the wine tourism potential of our region on an international level.
New Board of Directors with Antonio González as Chairman
One of the most important moments of the year came in March with the celebration of the General Assembly of the Almansa Wine Route, at which a new Board of Directors was elected. Antonio González was appointed as the new president of the Almansa Wine Route, representing the catering sector and a staunch defender of wine tourism as a driver of development in the region.
With this appointment, the Route begins a new phase with a focus on strengthening its membership base, expanding and diversifying its wine tourism offerings, promoting the region at the regional and national levels, and developing new products and routes integrated by the participating municipalities: Almansa, Alpera, Higueruela, and Hoya Gonzalo.
The Route also expressed its gratitude to Adolfo Cano for his work as its first president during the years of the launch, promotion and national publicity of the Almansa Wine Route. His work has been key to putting the Route on Spain’s wine tourism map.
Participation in the ACEVIN Assembly in Cariñena
In May, the Almansa Wine Route attended the ACEVIN General Assembly, held in Cariñena, where it shared experiences with other wine routes in Spain. This meeting allowed further progress to be made in professionalising the destination, learning about new tools for tourism development and strengthening the presence of the Almansa Wine Route within the Wine Routes of Spain brand.
Professional visit by Gastroactivity to promote wine tourism
In June, the Route was visited by the specialist media outlet Gastroactivity, which toured wineries, restaurants, accommodation and tourist attractions in Almansa, Alpera and Higueruela. This visit showcased the wine tourism and gastronomic value of the Almansa Wine Route to a wide audience, generating content and publications that further boosted the Route’s visibility at a national level.
International promotion in Italy: a boost for the European profile of the Almansa Wine Route
Another of the most notable milestones of 2025 was the international visit to Italy (Sardinia) in October, where the Almansa Wine Route participated in an important wine and tourism conference. During this meeting, representatives of the Route presented the identity of the territory, the uniqueness of its wines, its natural resources and its integrated wine tourism proposal.
This international initiative represented a step forward in positioning our route in new European markets, reinforcing the image of the Route as an emerging destination in Spanish wine tourism, with the capacity to attract foreign visitors interested in authentic, artisanal and quality experiences.
Consolidation of results in wine tourism
Interest in the region has continued to grow steadily throughout 2025. Wineries, restaurants, accommodation providers and associated businesses have seen a notable increase in visitors, especially during the spring and autumn months. The Almansa Wine Route continues to position itself as an attractive, seasonally stable destination with a diverse and structured range of tourist attractions.
Institutional assessment of the Almansa Wine Route
The Board of Directors, headed by Antonio González, considers 2025 to be a key year for the consolidation and professionalisation of the Route: “2025 has been a decisive year for the growth of the Almansa Wine Route. Our presence at FITUR, FINE and the ACEVIN Assembly, together with professional visits and international activities, has allowed us to showcase our identity and the enormous tourist potential of our region.”
The Board also highlights the importance of the growth of the associated network: ‘We have incorporated new partners, which has allowed us to expand our wine tourism offering with quality proposals and continue to strengthen the experience we offer to those who visit us. Each new member brings value, diversity and richness to the common project.’
Renewal of the Spanish Wine Routes certificate
Furthermore, at the end of 2025, the Almansa Wine Route officially renewed its certification as a member of Wine Routes of Spain, after successfully passing the audit carried out by ACEVIN (Spanish Association of Wine Cities). This recognition reaffirms its consolidation as a national wine tourism benchmark and highlights the coordinated work of all the people, companies and institutions that make up the Almansa Wine Route.
Looking ahead to 2026: new challenges and opportunities
The Almansa Wine Route begins 2026 with a reinforced roadmap focused on:
New tourism products and experiences.
Greater national and international presence.
Strengthening of the partner network.
Promotion of the region’s culture and cuisine.
A firm commitment to consolidating the route as a leading wine tourism destination in eastern Spain.
The aim will be to continue increasing visitor numbers, improve the visibility of the Almansa Wine Route and continue generating value for the region.
